Pink October and how to check yourself

Its pink October so I thought I’d look into how it started. I’m not going to lie I did have to research why the pink ribbon is associated with breast cancer. How many of you know the reason?

Apparently it stemmed from the Susan G. Komen Foundation giving runners in the 1991 New York City race for breast cancer survivors pink ribbons to wear.

1992 was the year the pink ribbon was officially used as the symbol of  National Breast Cancer Awareness Month. It’s now internationally recognised which I think is amazing.

Whilst researching National Breast Cancer Awareness Month I discovered one of my favourite brands has donated over $25 million to breast cancer research! Yes it’s Estée Lauder, it’s amazing when massive brands really get behind such a good cause.

So here’s some sobering facts for you:

  • Roughly 85% of breast cancer cases occur in women who have no family history of it.
  • About 12% of women will develop breast cancer.
  • Between 5% and 10% of breast cancers can be linked to gene mutation.
  • If you have the BRCA1 mutation you have a 55% to 65% chance of developing breast cancer.
  • Less than 1% of breast cancer cases are men.
  • 1 in 8 women in the U.K. will develop breast cancer in their lifetime.
  • The two biggest risk factors are being female and getting older.
  • Around 78% of women diagnosed with breast cancer will survive 10 years or more.
  • 27% of breast cancer cases are preventable.

PNY made limited edition battery packs to support Breast Cancer Research. For every limited edition power pack sold a donation was made. These particular packs are no longer available unfortunately. Currys and PC World stock other PNY products however many of which come fully charged.

pink octoberHowever… I have two of these amazing packs to give away to my followers! I can vouch for PNY packs as I myself have one in rose gold and love it.
pink octoberThese particular packs can charge two devices at the same time. They provide 2 full charges to Apple products and more for androids. The packs are compatible with Apple, Android, Windows and Blackberry devices. There is also a handy screen to check how much charge they have left.

There are two ways to enter, one is via Twitter by following and retweeting my tweet that is pinned. The second is via Instagram by following and tagging a friend on my PNY picture. The closing date is 30/10/2016.

I was sent three packs for pink October but have chosen to give the third to a close family friend who is currently battling this devastating disease.

If this post only makes one person check themselves then I’ll be happy so please do. Most of us will know at least one person that’s had cancer. I personally lost a really close family member to cancer and without important research they wouldn’t have stayed with us as long as they did. So I’m incredibly greatful for everything that’s done.

Here is how you can check yourself at home:

Use a firm, smooth touch with the first few finger pads of your hand, keeping the fingers flat and together. Use a circular motion, about the size of a quarter. Cover the entire breast from top to bottom, side to side — from your collarbone to the top of your abdomen, and from your armpit to your cleavage.18 Feb 2016

You can find out more information here.

Pink October isn’t just about raising money it’s also about raising awareness which is something I hope my post has done.


Other brands supporting Breast Cancer Awareness for pink October…pink octoberpink octoberpink october

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